Alongside moustaches, Movember encourages people to take on challenges to raise funds and awareness for prostate cancer, testicular cancer, mental health, and suicide prevention. Since 2003, the Movember Foundation has raised over $1 billion, helping fund life-changing programs and encouraging men to look after their individual health and each other.
Jason's Lycian Way Challenge for men's health
About The Lycian Way Challenge
Hi there. My name is Jason Cronen. I’ve faced cancer twice now, first as a college student in 2004, and again in April 2024, after several years of living and working abroad in Asia.
As I continue to navigate my own treatment and recovery, this summer I’m hiking the 540-kilometer Lycian Way in southern Türkiye, one of the world’s oldest trading routes, to bring attention to men’s health and help expand access to low-cost, rural cancer screening.
This journey is more than a hike. Cancer changes how you understand time, distance, and strength, and this challenge reflects what it takes to keep moving forward when life is interrupted. Walking the same paths people have traveled for centuries, step by step, brings that perspective into focus. Every step honors those rebuilding their lives after cancer.
By backing Movember’s global health mission and funding our rural screening pilots, The Lycian Way Challenge targets early detection where it matters most. Supported by our Trail Partners, Friends of the Hike, and donors worldwide, I’d be grateful to have you with us.
An ancient path, a modern challenge, and a hike driven by purpose and community.
Why I’m Hiking the Lycian Way
The Lycian Way Challenge is my way of showing what someone living with cancer can accomplish, without pretending it’s easy. It’s about moving forward instead of being defined by what was lost.
Where a man lives shouldn’t determine whether he gets screened for cancer. Beginning in 2027, we’ll help men in rural communities get the care they can’t access on their own. We take care of the transportation, paperwork, and scheduling so they can get screened before it’s too late.
A Mission Beyond the Trail
I created The Lycian Way Challenge while rebuilding my life after cancer returned. Facing that diagnosis twice taught me to do something big with the time I have. What began as a personal milestone has become a shared mission, mobilizing a global network to turn this trek into a collective force for men's health.
Endurance in Action
Cancer doesn't pause your life and hand it back neatly; there is no clean restart. You simply keep moving through the uncertainty. My 540-kilometer thru-hike reflects that reality, requiring a steady, daily decision to push forward when nothing feels certain.
Making Men's Health Visible
Beyond the logistics of care, this mission is about breaking the silence around men's health. By translating our Trail Markers and hike materials into 15 languages, we ensure no man feels he is walking alone, building a culture of proactive health that reaches the communities that need it most.
About Movember
Movember is a global men’s health movement held each November, best known for the simple act of growing a moustache. The moustache is meant to be noticed. It sparks questions, starts conversations, and makes it easier to talk about men’s health in everyday life.
Words From Our Supporters
Jessica, USA
We're so happy to support Jason. As a good friend since his first battle with cancer during College of Charleston, we're inspired by his courage and heart.
Toàn, Saigon
Keep up the great work! Can't wait to grab a beer together once you're back in Vietnam.
Collin, Australia
An amazing challenge raising awareness for a noble cause. Well done on this exceptional initiative Jason - happy to support!
Robert, Vancouver
I’ve watched your strength, resilience, and character grow over the years, Jason, and it’s a pleasure to back you in this mission. Well done, young man.
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